2012 Winners & Shortlists

WEBSITE IN THE TRUNK

BrandCHEVROLET
Product/ServiceCHEVROLET TRAVERSE
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryOnline Advertising
Entrant Company:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising/Web Design Agency:LEO BURNETT DUBAI, UNITED ARAB EMIRATES

Brief Explanation

Chevrolet Traverse has the most cargo space in its class. What better way to demonstrate this than by putting one of the largest websites in its trunk? This special execution page takeover banner ran for one day only causing traffic to the site to double. Average daily visits to Chevrolet Arabia number 7,430, on the day of the ad they reached 14,760. 1,185,875 - Served Impressions 13,199 - Clicks 1.11% - CTR

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Officer
Peter Bidenko Leo Burnett Regional Executive Creative Director
Mohammad Oudaha Leo Burnett Creative Director
Nabil Rashid Leo Burnett Copywriter
Rafael Rizuto/Dima Kronfol Leo Burnett Art Directors
Taura Hanson Leo Burnett Interactive Designer
Sheni Meledath Leo Burnett Developer
Roy Khattar Leo Burnett Account Director
Cecelia Accad Leo Burnett Account Manager