| Brand | NO RIGHTS NO WOMEN |
| Product/Service | PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising/Web Design Agency: | LEO BURNETT BEIRUT, LEBANON |
Brief Explanation
Lebanese gender discriminatory laws reduce women to “half citizens”. The movement started on Facebook. Over 1,000 Lebanese women added mustaches to their profile pictures and changed their gender. The complex discriminatory laws were simplified and posted online.
Our Facebook page became a meeting point for NGOs, …and to sign our online petition.
Local and regional bloggers joined to help build hype.
On March 8th, the movement went from the virtual world to the real one.
The event made it to the opening of the 8 o'clock news.
Overnight, we received international exposure in all media and over 57 blogs & websites. The Honor Crimes Law was abolished.
Credits
| Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
| Malek Ghorayeb |
Leo Burnett Beirut |
Regional Executive Creative Director |
| Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
| Roula Asmar |
Leo Burnett Beirut |
Senior Art Director |
| Lea Salibi |
Leo Burnett Beirut |
Senior Art Director |
| Natasha Maasri |
Leo Burnett Beirut |
Senior Art Director |
| Rana Khoury |
Leo Burnett Beirut |
Senior Copywriter |
| Diala Haidar |
Leo Burnett Beirut |
Senior Copywriter |
| Nada Abi Saleh |
Leo Burnett Beirut |
Deputy Managing Director |