Brand | NO RIGHTS NO WOMEN |
Product/Service | PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | Viral and Email Marketing |
Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
Advertising/Web Design Agency: | LEO BURNETT BEIRUT, LEBANON |
Brief Explanation
Lebanese gender discriminatory laws reduce women to “half citizens”.
If it takes a man to become a full citizen, so be it!
On Facebook Lebanese women became men by adding mustaches to their profile and changing their gender;
Supporters debated the laws signed the petition and generated content to create hype for the event.
Overnight, we received international exposure appearing in over 57 blogs & websites.
1.2 million USD in free media, generated. (Stat - IPSOS)
The Honor Crimes Law was abolished.
The Domestic Violence law is now in final study by parliament.
Credits
Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
Malek Ghorayeb |
Leo Burnett Beirut |
Regional Executive Creative Director |
Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
Roula Asmar |
Leo Burnett Beirut |
Senior Art Director |
Lea Salibi |
Leo Burnett Beirut |
Senior Art Director |
Natasha Maasri |
Leo Burnett Beirut |
Senior Art Director |
Rana Khoury |
Leo Burnett Beirut |
Senior Copywriter |
Diala Haidar |
Leo Burnett Beirut |
Senior Copywriter |
Nada Abi Saleh |
Leo Burnett Beirut |
Deputy Managing Director |