| Brand | DIAGEO |
| Product/Service | JOHNNIE WALKER |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Consumer Products |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising/Web Design Agency: | LEO BURNETT BEIRUT, LEBANON |
Brief Explanation
We decided to keep this year's spokesperson's identity a secret until the exclusive launch event, where key media VIPs, bloggers, and Twitteraties instantly broke the news onine and created massive country-wide buzz about the campaign and its microsite.
People were able to interact and share how they would Keep Lebanon Walking, where visitors could watch, share, and comment on the TVC and podcasts – all linked to the Johnnie Walker Lebanon Facebook page, which mirrored the microsite interactions.
In less than 3 months, the Facebook page reached 1,629,575 people in a country with a Facebook population of just over 1.4 million, giving our message and our campaign significant online traction.
Credits
| Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
| Malek Ghorayeb |
Leo Burnett Beirut |
Executive Creative Director |
| Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
| Wissam Matar |
Leo Burnett Beirut |
Associate Creative Director |
| Salem Habbous |
Leo Burnett Beirut |
Copywriter |
| Krystel Hoche |
Leo Burnett Beirut |
Senior Art Director |
| Peter Mouracade |
Leo Burnett Beirut |
Group Communication Director |
| Samer Shoueiry |
Leo Burnett Beirut |
Digital Director |
| Hisham Kekhia |
Leo Burnett Beirut |
Communication Manager |
| Tamara Zakharia |
Leo Burnett Beirut |
Junior Communication Executive |