| Brand | BEL GROUP |
| Product/Service | PICON |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Consumer Products |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising/Web Design Agency: | LEO BURNETT BEIRUT, LEBANON |
Brief Explanation
Picon reconnected with its core audience (7 – 17 year old) through a fun-filled educational online game during the “back to school” period.
We created an engaging application that encouraged kids to rediscover Lebanon by playing for the highest scores, winning cool prizes, and becoming Akwa Ras, or “The Brainiest Of The Bunch."
A TV animation, in-store interactive stands, and online banners further drove traffic to the Facebook page also hosting the game.
Over 13,000 participants;
75 kids won prizes;
2011 showed 518% more page views v/s 2010;
an increase in likes of 12,495% on our Facebook page!
JUDGES: login for the website is LYNX and password is LYNX
Credits
| Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
| Malek Ghorayeb |
Leo Burnett Beirut |
Executive Creative Director |
| Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
| Tania Saleh |
Leo Burnett Beirut |
Associate Creative Director |
| Grace Kassab |
Leo Burnett Beirut |
Copywriter |
| Lama Najjar |
Leo Burnett Beirut |
Copywriter |
| Davina Attalah |
Leo Burnett Beirut |
Senior Art Director |
| Marya Ghazzaoui |
Leo Burnett Beirut |
Art Director |
| Emma Mouradian |
Leo Burnett Beirut |
Art Director |
| Peter Mouracade |
Leo Burnett Beirut |
Group Communication Director |
| Samer Shoueiry |
Leo Burnett Beirut |
Digital Director |
| Hisham Kekhia |
Leo Burnett Beirut |
Communication Manager |
| Misbah Natour |
Leo Burnett Beirut |
Junior Communication Executive |
| Rita Youssef |
Zenith Media |
Media Manager |
| Lynn Chaptini |
Zenith Media |
Junior Media Executive |
| David Habchy |
Freelance |
Illustrator |
| Fouad Mezher |
Freelance |
Illustrator |