Brand | EGYPT FOODS |
Product/Service | CONO |
Entrant | LEO BURNETT CAIRO, EGYPT |
Category | Consumer Products |
Entrant Company: | LEO BURNETT CAIRO, EGYPT |
Advertising/Web Design Agency: | LEO BURNETT CAIRO, EGYPT |
Brief Explanation
We reached the consumers on the street and let them try Cono chips. We then asked them "If you have the chance to make an ad for Cono, what would you do?" Interestingly enough, people came out with many outstanding different ideas and we decided to execute them as TV ads. Making this the first TV campaign inspired and driven by the consumer.
The TV ads were then aired on TV, online and supported by outdoors that guided the consumers to the Cono website, where they could record their own ideas and submit more ads for “Cono mokhtalef”
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Mohamed Hamdallah |
Leo Burnett |
Executive Creative Director |
Ashraf Badawy |
Leo Burnett |
Creative Director |
Bassem Gad |
Leo Burnett |
Art Director |
Osama Arnaouty |
Leo Burnett |
Art Director |