| Brand | WFP |
| Product/Service | HORN OF AFRICA |
| Entrant | JWT KUWAIT Kuwait City, KUWAIT |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant Company: | JWT KUWAIT Kuwait City, KUWAIT |
| Advertising/Web Design Agency: | JWT KUWAIT Kuwait City, KUWAIT |
Brief Explanation
When media coverage of the drought in the Horn of Africa began to decline and 13 million people continued to face starvation, we came up with the concept of Listen. Help. by teaming up with WFP and international music star Sami Yusuf. Each download of Sami Yusuf’s song ‘Forgotten Promises’ provides food for 2 hungry people.
The website highlights the power of music and makes it easy for users to help. With the cooperation of Sami Yusuf and WFP, we not only brought attention to an ongoing problem, but provided a solution to help those who have been forgotten by many.
Credits
| Mark Makhoul |
JWT |
Creative Director |
| Nitin Fernandes |
JWT |
Digital Art Director |
| Mitul Shah |
JWT |
Art Director |
| Cynthia Wong |
JWT |
Art Director |
| Shaheen Al Haddad |
JWT |
Copywriter |
| Graham Tooby |
Graham Tooby |
Photographer |
| Procolore |
Procolore |
Retouching |
| Rizkallah Kharsa |
JWT |
Senior Account Manager |
| Marina Mina |
JWT |
Account Executive |