2012 Winners & Shortlists

HIDDEN BANNERS

Bronze
BrandIKEA AL HOMAIZI
Product/ServiceIKEA
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
CategoryOnline Advertising
Entrant Company:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES

Brief Explanation

People are gatherers. They keep collecting until they don’t know where to put their stuff anymore. But not to worry, because IKEA offers so many storage solutions, it’s easy to hide everything. To give people a taste of all the possibilities, we hid various banners on popular websites that rolled out when your mouse moved across them, revealing the things that were stored behind them. These banners received high interaction with a click-through rate of about 3.4%.

Credits

Name Company Role
Steve Hough Memac Ogilvy & Mather Executive Creative Director
Ramzi Moutran Memac Ogilvy & Mather Creative Director
Jeremy Southern Ogilvy One Creative Director
Eli Bouchaaya Memac Ogilvy & Mather Kuwait Creative Director
Sascha Kuntze Memac Ogilvy & Mather Copywriter
Leonardo Borges Memac Ogilvy & Mather Art Director
Niv Baniahmad Ogilvy One Digital Producation Manager
Anna Lane Neo@ogilvy Business Director
Elie E. Abi Raad Memac Ogilvy & Mather Kuwait Client Servicing Director
Waqar A. Bhutta Ikea - Kuwait Marketing Manager
Mahesh Powar Memac Ogilvy & Mather Flash Animator /Developer