2012 Winners & Shortlists

DIGITAL LOVE

Short List
BrandRECKITT BENCKISER
Product/ServiceDUREX CONDOMS
EntrantBUZZMAN Paris, FRANCE
CategoryConsumer Products
Entrant Company:BUZZMAN Paris, FRANCE
Advertising/Web Design Agency:BUZZMAN Paris, FRANCE

Brief Explanation

Durex chose the digital medium to reach young people. The campaign started with a Facebook community, gathered around topics such as romance and love. Soon enough, they are driver to the core of the set-up : the experience of having sex via a computer.

Credits

Name Company Role
Georges Mohammed-Cherif Buzzman Ceo And Creative Director
Thomas Granger Buzzman General Manager
Caroline Vicariot Buzzman Account Manager
Louis Audard Buzzman Art Director
Tristan Daltroff Buzzman Copywriter
Vanessa Barbel Buzzman Agency Producer
Angel Diop Buzzman Agency Producer
Laurent Marcus Buzzman Digital Producer
Julie Bourges Buzzman Digital Producer
90:10 Social Media Coordination
Renaud Berthe Buzzman Planner
Les 84 Digital Producers