| Brand | LEBANESE BREW |
| Product/Service | BEER |
| Entrant | INTERESTING TIMES Beirut, LEBANON |
| Category | Community Applications |
| Entrant Company: | INTERESTING TIMES Beirut, LEBANON |
| Advertising/Web Design Agency: | INTERESTING TIMES Beirut, LEBANON |
Brief Explanation
Distribution was the major challenge in launching our new brand. Trade was asking for high prices to stock our new product. We needed to find an alternative way to create demand, and create pressure on the elderly storeowners. We turned to social media and created THE BRAVE BEER MAPOUT a Facebook application that allowed the users to navigate through Google Maps and tag the closest convenient store to them with the Lebanese Brew shield, announcing that they demand the beer in this store. The backend of the App notifies the Lebanese Brew distribution team.
Credits
| Jimmy Francis |
Interesting Times |
Creative Director/Partner |
| Mo Alghossein |
Interesting Times |
Creative Director/Partner |
| Ashraf Mansour |
Interesting Times |
Strategic Director/Partner |
| Wassim Bassil |
Interesting Times |
Managing Director/Partner |
| Ali El Sayed |
Interesting Times |
Art Director |
| Alia Alghossein |
Interesting Times |
Junior Engagement |
| Bahaa Awad |
Interesting Times |
Digital Producer |