| Brand | RED TOMATO |
| Product/Service | PIZZA DELIVERY |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Other Digital Channels |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Home delivery is the norm in Dubai. But restaurants never remember repeat orders and language barriers leave customers in the cold. Dubai’s BEST pizza wanted to give loyal patrons the special treatment! So we delivered fridge magnets to a select group of loyal customers via delivery drivers. The twist? The fridge magnet doubles as the ultimate VIP device to banish hunger – a pizza emergency button. Customers could activate it by connecting with their Bluetooth® device. With the press of a button, it would order their favorite Red Tomato pizza, giving loyal luxury-loving customers a new level of premium.
Credits
| Preethi Mariappan |
TBWA\Raad |
Head Of Digital |
| Rafael Guida |
TBWA\Raad |
Art Director |
| Melanie Clancy |
TBWA\Raad |
Sr. Content Strategist |
| Juan Behrens |
TBWA\Raad |
Graphics/Motion Designer |
| Jerome Conde |
TBWA\Raad |
Sr. User Interface Developer |
| Navin Chauhan |
TBWA\Raad |
Technical Lead |
| Kishore Ramachandran |
TBWA\Raad |
Producer |
| Mohammad Khan |
TBWA\Raad |
Account Executive |
| Weam Elhila |
TBWA\Raad |
Account Executive |
| Juan Behrens |
TBWA\Raad |
Graphics/Motion Designer |