2012 Winners & Shortlists

FUNMAKINA

Short List
BrandANAYOU
Product/ServiceONLINE PORTAL
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryConsumer Services
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Brief Explanation

Digital natives in the Middle East find very little Arabic content they can relate to. Anayou is a new digital entertainment platform dedicated to providing Arabs with a place to connect and share Arabic content. To engage digital natives around this new platform, we needed to find a way to make it relevant and personal to this audience. Enter the FunMakina, a digital experience that allows users to create a trailer of their digital lives, using information from their social networks and content from anayou to construct the scenes. Each trailer is then shared back to the users’ social networks.

Credits

Name Company Role
Preethi Mariappan TBWA\Raad Head Of Digital
Amritraj Gupta TBWA\Raad Art Director
Rafael Guida TBWA\Raad Sr. Interactive Art Director
Melanie Clancy TBWA\Raad Sr. Content Strategist
Joelle Zgheib TBWA\Raad Arabic Copywriter
Sarabjeet Singh TBWA\Raad Sr. Flash Developer
Navin Chauhan TBWA\Raad Technical Lead
Dounia Baha TBWA\Raad Account Director
Nadim Nehme TBWA\Raad Account Director
Natasha Monteiro TBWA\Raad Account Manager
Tuan Le Copywriter
Mutado Production House