CREATORS WITHOUT COMPROMISE
Brand | FUJIFILM |
Product/Service | FINEPIX X10 AND X100 CAMERAS |
Entrant | DIGITAL APE MEDIA FZ LLC Dubai, UNITED ARAB EMIRATES |
Category | Consumer Products |
Entrant Company: | DIGITAL APE MEDIA FZ LLC Dubai, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | DIGITAL APE MEDIA FZ LLC Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Creators Without Compromise was a digital marketing solution that our agency, through its www.triplew.me platform, developed to help market the X10 and X100 cameras to cool, connected and youthful audience across the UAE & GCC.
Through a targeted platform in English and Arabic (www.triplew.me/ar/fujifilm), we selected 8 Artists, Bloggers, Musicians & other creative types to photograph moments of their creativity. Over the course of the month, the creators were revealed and trafficked while the merits of the cameras were pushed through the site and social media. The simplicity of the delivery was also a key to its wide consumption.
Credits
Paul Kelly |
Digital Ape Media |
Creative Director |
Rasha Omer |
Digital Ape Media |
Arabic Director |
Bebhinn Kelly |
Digital Ape Media |
CEO |
Stephan Christodoulou |
Digital Ape Media |
Design Director |
Keitaro So |
Fujifilm Middle East |
Client |