2012 Winners & Shortlists

CREATORS WITHOUT COMPROMISE

BrandFUJIFILM
Product/ServiceFINEPIX X10 AND X100 CAMERAS
EntrantDIGITAL APE MEDIA FZ LLC Dubai, UNITED ARAB EMIRATES
CategoryConsumer Products
Entrant Company:DIGITAL APE MEDIA FZ LLC Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:DIGITAL APE MEDIA FZ LLC Dubai, UNITED ARAB EMIRATES

Brief Explanation

Creators Without Compromise was a digital marketing solution that our agency, through its www.triplew.me platform, developed to help market the X10 and X100 cameras to cool, connected and youthful audience across the UAE & GCC. Through a targeted platform in English and Arabic (www.triplew.me/ar/fujifilm), we selected 8 Artists, Bloggers, Musicians & other creative types to photograph moments of their creativity. Over the course of the month, the creators were revealed and trafficked while the merits of the cameras were pushed through the site and social media. The simplicity of the delivery was also a key to its wide consumption.

Credits

Name Company Role
Paul Kelly Digital Ape Media Creative Director
Rasha Omer Digital Ape Media Arabic Director
Bebhinn Kelly Digital Ape Media CEO
Stephan Christodoulou Digital Ape Media Design Director
Keitaro So Fujifilm Middle East Client