| Brand | PEPSI INTERNATIONAL |
| Product/Service | PEPSI |
| Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| 2nd Advertising/Web Design Agency: | OMD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Objective
Create an easy to use music application that allows Pepsi's consumers to create music while leveraging the refreshing sounds of Pepsi.
Strategy / Relevance
Our strategy was to create an easy to use music mixer application that leverages Pepsi sounds in a tasteful manner. We incorporated a trivia game and a music video application for additional excitement.
Production / Innovation
We made the application simple and easy to use. With loops and sound effects embedded, we made it easy for all to participate. We however opened the door for creativity by allowing people to upload their own sounds.
Credits
| Nadim Khouri |
Impact Proximity |
Account Director |
| Richard Mcbeath |
Impact Proximity |
Group Account Director |
| Vincent Maraschin |
Impact Proximity |
Senior Flash Developer |
| Wim Coetzee |
Impact Proximity |
Technical Developer |
| Dexter Retamer |
Impact Proximity |
Art Director |
| Ibrahim Yacoub |
Impact BBDO |
Account Director |
| Amanda Kobeissi |
Impact BBDO |
Account Manager |
| Marie Claire |
Impact BBDO |
Creative Director |
| Rodrigo Mavu |
Impact Proximity |
Creative Director |
| Fouad Abdel Malak |
Impact BBDO |
Group Creative Director |
| Merdith Tuqan |
OMD |
Group Account Director |
| Farah Mehdi |
OMD |
Account Executive |
| Mazen Sraj |
OMD |
Account Manager |