THE RETURN OF DICTATOR BEN ALI
| Brand | ENGAGEMENT CITOYEN |
| Product/Service | ENGAGEMENT CITOYEN |
| Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Category | Viral and Email Marketing |
| Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Advertising/Web Design Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Brief Explanation
A few days before Tunisia's first ever free elections, only 55% were planning to vote. Thus forgetting why they had overthrown Dictator Ben Ali. So we set up a provocative reminder in La Goulette. We put back Ben Ali's giant poster. The poster inevitably provoked the residents. But when they tore it down, they discovered another one underneath: BEWARE, DICTATORSHIP CAN RETURN. ON OCTOBER 23RD, VOTE. The event was turned into a viral video and it immediately spread via social networks.
Credits
| Nicolas Courant |
Memac Ogilvy Label |
Creative Director |
| Gérald Héraud |
Memac Ogilvy Label |
Associate Creative Director |
| Mehdi Lamloum/Asma Kanzari/Yosri Mimouna |
Memac Ogilvy Label |
Copywriters |
| Yassine Boughaba |
Memac Ogilvy Label |
Art Director |
| Cherifa Ben Slamia |
Memac Ogilvy Label |
Strategic Planner |
| Aziz M'bazaia/Moez Nemsi/Bedis Benamor |
Memac Ogilvy Label |
Agency Producers |
| Ulfet Fourati/Olfa Khalil Arem |
Engagement Citoyen |
Vice-President |
| Imed Marzouk |
Propaganda |
Producer |
| Fedh Chabbi |
Propaganda |
Director |