2012 Winners & Shortlists

THE CORRUPTION STOCK EXCHANGE MARKET

Short List
BrandPNUD
Product/ServiceUNITED NATIONS DEVELOPMENT PROGRAMME
EntrantMEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
CategoryFundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Entrant Company:MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Advertising/Web Design Agency:MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
2nd Advertising/Web Design Agency:KANASEED Tunis Mahrajene, TUNISIA

Brief Explanation

In Tunisia, corruption is only whispered. Everybody does it, but nobody admits he does. The UNDP wanted to target the youth and raise awareness on the problem. To encourage them to actually participate in changing attitudes, we made them personaly admit that they know everything about corruption. But, in a fun and playful way. We launched a satirical website: The Corruption Stock Exchange Market, laboursedelacorruption.com. A crowdsoursing and direct visualisation platform where users can follow the corruption stock market values and are invited to declare anonymously the amount of money they paid to obtain everyday life favors.

Credits

Name Company Role
Nicolas Courant Memac Ogilvy Label Creative Director
Gérald Héraud Memac Ogilvy Label Associate Creative Director
Mehdi Lamloum/Asma Kanzari/Yosri Mimouna Memac Ogilvy Label Copywriters
Yassine Boughaba Memac Ogilvy Label Art Director
Cherifa Ben Slamia Memac Ogilvy Label Strategic Planner
Amal Haouet Memac Ogilvy Label Pr Manager
Oumama Ennaifer Undp Tunisia Governance Programme Officer
Ali Boulila Kanaseed Tunisia Digital Consultant
Kais Ezzine Kanaseed Tunisia Technical Consultant
Abdallah Hamza Kanaseed Tunisia Web Designer
Mouin Saidi Kanaseed Tunisia Web Developer
Hassen Essaies/Jihene Charrad Kanaseed Tunisia Community Managers