| Brand | DORITOS EGYPT |
| Product/Service | SNAKS-CHIPS |
| Entrant | MEDIA DIRECTION OMD Cairo, EGYPT |
| Category | Consumer Products |
| Entrant Company: | MEDIA DIRECTION OMD Cairo, EGYPT |
| Advertising/Web Design Agency: | MEDIA DIRECTION OMD Cairo, EGYPT |
Brief Explanation
Doritos Egypt turned collisions positive with a campaign that took over MSN, Hotmail, Facebook and Yahoo. The campaign generated 69,569,855 views; generated 128,275 Clicks directing users to the website. Ads on YouTube were viewed 233,373 unique times and over 47,000 visits to doritosegypt.com in six weeks. The website was launched with this campaign in mind, but easily lends itself to future campaigns; it also included the introduction of the Doritos Man Game on the website and Facebook page, which is a revamped version of Pac Man that had to play with two hands, reflecting the collisions concept.
Credits
| Karim Samy |
Omd |
Digital Media Manager |
| Ronald Koukjian |
Omd |
General Manager |