| Brand | CHIPSY EGYPT |
| Product/Service | SNACKS-CHIPS |
| Entrant | MEDIA DIRECTION OMD Cairo, EGYPT |
| Category | Consumer Products |
| Entrant Company: | MEDIA DIRECTION OMD Cairo, EGYPT |
| Advertising/Web Design Agency: | MEDIA DIRECTION OMD Cairo, EGYPT |
Brief Explanation
The activation of Chipsy “Smile” Digital Campaign was focused around a creative application on Facebook and the website launch.
The Website was also launched simultaneously with the campaign, bringing in 1,000 likes, shares and comments on Facebook in one month.
Formulating the website structure mainly focused around integrating the social media assets in line with the newly launched laughter campaign.
Credits
| Karim Samy |
OMD |
Digital Media Manager |
| Ronald Koukjian |
OMD |
General Manager |
| Hany Abdullah |
OMD |
Senior Digital Creative Executive |