2012 Winners & Shortlists

THE FACEBOOK WITHDRAWAL

BrandDIGITAL REPUBLIC
Product/ServiceDIGITAL REPUBLIC
EntrantDIGITAL REPUBLIC, EGYPT
CategoryBusiness Products & Services
Entrant Company:DIGITAL REPUBLIC, EGYPT
Advertising/Web Design Agency:DIGITAL REPUBLIC, EGYPT

Brief Explanation

Many companies in Egypt are banning Facebook at the office. At Digital Republic, we not only encourage the use of Facebook, but we may actually hire you if you're very socially connected. That's why we created the Facebook Withdrawal; an application on the Careers page of our site, that uses Facebook Connect to gather your data and to tell you how Facebook friendly you are. The higher your score, the more likely you'll get hired. In less than 2 months, we had over 320 applicants through our website, and we hired 6 new people in our social media department.

Credits

Name Company Role
Karim A. Yusuf Digital Republic Creative Director
Mohammed Ghazy Digital Republic Copywriter
Karim A. Yusuf Digital Republic Art Director
Heba Elkest Digital Republic Motion Designer
Mohamed El-Hakim Digital Republic Lead Developer