| Brand | COCA-COLA |
| Product/Service | FOOTBALL |
| Entrant | FP7/TUN Tunis , TUNISIA |
| Category | Other Interactive Tools & Applications |
| Entrant Company: | FP7/TUN Tunis, TUNISIA |
| Advertising/Web Design Agency: | FP7/TUN Tunis, TUNISIA |
Brief Explanation
Players of the Tunisian football team are brainstorming in a lobby. They agree that they need to find the ultimate fan who will be able to unleash their inner strength.
While searching for the “Best Tunisian Supporter”, our Facebook profile picture appears.
They meet their agent and ask him to find that guy.
A search campaign kicks-off in the city.
The agent manages to locate the fan (facebook data)
That's how the players hit to his place and ask him if he wants to come with them.
Two options show up :
Yes : We find a group of supporters cheering.
No : We find a group of very unhappy supporters yelling « Dégage! » (“Get out ! »).
Credits
| Romy Kikano |
UM7/TUN |
Digital Manager |
| Sami Ben Achour |
UM7/TUN |
Digital Planner |
| Mehdi Larguech |
Atelier 216 |
Manager Director |
| Slim Essaidi |
FP7/TUN |
Copywriter |
| Amel Gaaloul |
FP7/TUN |
Planner |
| Rym Benammar |
FP7/TUN |
Account Director |
| Amine Jabloun |
FP7/TUN |
Copywriter |
| Sofien Mejri |
FP7/TUN |
Associate Creative Director |
| Sami Messaoud |
FP7/TUN |
Associate Creative Director |
| Georges Yammine |
FP7/TUN |
Executive Creative Director |