| Brand | ADVANCED MICRO DEVICES |
| Product/Service | AMD VISION |
| Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The banner is blank – no images, no copy, nothing. Users are asked to shade the banner using their cursor – much like shading on a piece of paper using a pencil. Doing so revealed a message that tied in with the campaign, and the banner turns into a link to the campaign site.
Credits
| Rodrigo Mavu |
Impact Proximity |
Creative Director |
| Mark Fillon |
Impact Proximity |
Copywriter |
| Vincent Maraschin |
Impact Proximity |
Senior Flash Developer |
| Jason Dallinga |
Impact Proximity |
Project Manager |
| Oussama Gholmieh |
Impact Proximity |
General Manager |