2012 Winners & Shortlists

THE FIRST BLANK WEBSITE

BrandADVANCED MICRO DEVICES
Product/ServiceAMD VISION
EntrantIMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES
CategoryConsumer Products
Entrant Company:IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES

Brief Explanation

We wanted to show how AMD is behind the next generation of computers. We got the idea of creating a website where the audience was free to do what they wanted with the campaign site. We did this to communicate that the future is determined by none other than them – the consumers. So we created the AMD Blank Website. It's exactly what it is – completely blank. We gave users tools that enabled them to upload basically anything they can think of (images, audio, messages, etc.) and enabled them to publish it on the website via "balloons".

Credits

Name Company Role
Rodrigo Mavu Impact Proximity Creative Director
Mark Fillon Impact Proximity Copywriter
Vincent Maraschin Impact Proximity Senior Flash Developer
Jason Dallinga Impact Proximity Project Manager
Oussama Gholmieh Impact Proximity General Manager