| Brand | OLAY ARABIA (PROCTER & GAMBLE) |
| Product/Service | OLAY TOTAL EFFECTS |
| Entrant | HUG Dubai , UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | HUG Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | HUG Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The Power 7 campaign celebrates 7 women and their accomplishments whilst spreading the message that women today can achieve any goal they desire.The brief was to engage Arab females on digital, build a community via facebook and deliver the Olay spirit of 'Anything is Possible'.
We built a website, fanpage and shot 14 short films of Inspiring Arab women with different talents. Consumers follow the videos to get inspired, vote for their favorite Power 7 for a chance to win, but ultimately be inspired to challenge what’s possible.
Results: 12,000 fans on the fanpage, 20,000 monthly active users, 5000 votes
Credits
| Tim Baker |
Hug |
Managing Director |
| Mark Hammersley |
Hug |
Client Services Director |
| Audrey Soler |
Hug |
Head Of Digital |
| Sami El-Titi |
Hug |
Lead Designer |
| Steve Packer |
Hug |
Head Of Production |
| Liju Benziger |
Hug |
Lead Developer |
| Wafa Yahya |
Hug |
Social Media Manager |