| Brand | ATLANTIS THE PALM DUBAI |
| Product/Service | ATLANTIS THE PALM DUBAI |
| Entrant | FLIP MEDIA Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Services |
| Entrant Company: | FLIP MEDIA Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | FLIP MEDIA Dubai, UNITED ARAB EMIRATES |
Brief Explanation
In the lead-up to the quiet summer months, Atlantis The Palm, wanted to develop a campaign to attract an international audience to the resort, and capture valuable customer data. Our challenge was to create a campaign that allowed an international audience a chance to experience Atlantis, and to share that experience with friends and family.
What better way to do that than by allowing users to actually be ‘Spotted in Atlantis’ without ever leaving their homes? Users could login via Facebook or register online. The website then created a customized video featuring our stars spending an unforgettable day in Atlantis.