2012 Winners & Shortlists

Brief Explanation

Batteries are potentially a low interest item to advertise so we needed a high impact idea to bring the true power of these iconic yellow batteries to life.

The Brief

Our brief was to design a series of eye catching posters for dual use. They are currently being used to decorate the corporate headquarters in Kuwait, the first phase of a campaign to celebrate the many iconic products IKEA has brought to the world over the years. Shortly, the artwork will be adapted to make in store posters and large one metre long 3 dimensional hanging mobile displays which will be illuminated. 20 of these are currently being made. These will be intended for use in the corporate offices and make eye catching in store displays wherever batteries are promoted in store.

How the final design was conceived

We mixed powerful leaders with the iconic Ikea yellow battery. We went through hundreds of experimentation before arriving at our final designs.

Indication of how successful the outcome was in the market

As the campaign has recently launched, no accurate data is available so far.