Brand | IKEA AL HOMAIZI LIMITED |
Product/Service | BATTERIES |
Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Category | Posters |
Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Design/Advertising Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Batteries are potentially a low interest item to advertise so we needed a high impact idea to bring the true power of these iconic yellow batteries to life.
The Brief
Our brief was to design a series of eye catching posters for dual use. They are currently being used to decorate the corporate headquarters in Kuwait, the first phase of a campaign to celebrate the many iconic products IKEA has brought to the world over the years.
Shortly, the artwork will be adapted to make in store posters and large one metre long 3 dimensional hanging mobile displays which will be illuminated. 20 of these are currently being made. These will be intended for use in the corporate offices and make eye catching in store displays wherever batteries are promoted in store.
How the final design was conceived
We mixed powerful leaders with the iconic Ikea yellow battery. We went through hundreds of experimentation before arriving at our final designs.
Indication of how successful the outcome was in the market
As the campaign has recently launched, no accurate data is available so far.
Credits
Steve Hough |
Memac Ogilvy & Mather |
Executive Creative Director |
Eli Bouchaaya |
Memac Ogilvy & Mather Kuwait |
Executive Creative Director |
Omar Al-Jabi |
Memac Ogilvy & Mather Abu Dhabi |
Creative Director |
Kaushik Bhattacharya |
Memac Ogilvy & Mather |
Copywriter |
Steve Hough |
Memac Ogilvy & Mather |
Copywriter |
Prem Rajan |
Memac Ogilvy & Mather |
Art Director |
Omar Al-Jabi |
Memac Ogilvy & Mather |
Art Director |
Prem Rajan |
Memac Ogilvy & Mather |
Ilustrator/Typographer |
Varghese John Shaji |
Memac Ogilvy & Mather |
Photography |