2012 Winners & Shortlists

TESTIMONIAL

Bronze
The Flash Media Player is required to view this content.
BrandBKP MUSIC
Product/ServiceBKP MUSIC
EntrantLOWE MENA Dubai, UNITED ARAB EMIRATES
CategoryStationery
Entrant Company:LOWE MENA Dubai, UNITED ARAB EMIRATES
Design/Advertising Agency:LOWE MENA Dubai, UNITED ARAB EMIRATES

Brief Explanation

The folks at BKP don’t just make music; they’re made of it. Based on that insight, we brought the notion “Music In My Soul” to life, and turned their Business Cards into personal testimonials with their DNA analysis as a proof of authenticity.

The Brief

To create Business Cards that represent BKP's passion for music.

How the final design was conceived

Creativity and passion is not something that is learned it is inate in people. The ability for the individuals at BKP to create audio that evokes feelings and brings to life ideas out of abstract and random noises is because their love of music and sounds that is in each and every one of them.

Indication of how successful the outcome was in the market

The cards effectively communicated BKP's deep commitment to music and sound, and the clients responded by keeping them busier than ever.

Credits

Name Company Role
Komal Bedi Sohal Lowe MENA Executive Creative Director
Komal Bedi Sohal Lowe MENA Copywriter
Komal Bedi Sohal/Manosh Talukdar Lowe MENA Art Director
Komal Bedi Sohal Lowe MENA Illustrator