2012 Winners & Shortlists

MIDDLE EASTERN CHRISTMAS CARD

Bronze
The Flash Media Player is required to view this content.
BrandVOLKSWAGEN
Product/ServiceVOLKSWAGEN
EntrantMEMAC Dubai, UNITED ARAB EMIRATES
CategoryFlyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
Entrant Company:MEMAC Dubai, UNITED ARAB EMIRATES
Design/Advertising Agency:MEMAC Dubai, UNITED ARAB EMIRATES

Brief Explanation

As you can imagine, with a project like this, we needed a way to convey the spirit of Christmas cleverly, be considerate of the local religion and at the same time keep the light-hearted Volkswagen personality.

The Brief

Volkswagen set us the challenge to create Christmas cards for a predominantly Muslim region.

How the final design was conceived

Even though we were celebrating Christmas, we wanted to incorporate the region into our idea in a relevant way. By shining a light on iconic objects from the region, we wanted to show that the spirit of Christmas can be found anywhere – and in a way, forms a harmonious unity with the region.

Indication of how successful the outcome was in the market

Volkswagen received great feedback from their clients and business partners –and, we were told, no scolding by Santa Claus.

Credits

Name Company Role
Steve Hough Memac Executive Creative Director
Ramzi Moutran Memac Creative Director
Leonardo Borges Memac Group Head Of Design
Matthew Knowles Memac Art Director
Casey Bird Memac Copywriter