Brand | ROYAL OPERA HOUSE MUSCAT |
Product/Service | OPERA HOUSE |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Publications |
Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Design/Advertising Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Plike was selected as the cover material for its feel and durability. Beige paper was initially chosen for the entire book, but when black & white pictures were printed on it, the beige showed through. Therefore, the beige had to be printed on each and every page. Overall, the objective was to create a collector’s item as unique as the venue itself.
The Brief
After four and a half years in the making, the Royal Opera House Muscat finally launched its first season in October 2011. With international performances like Swan Lake, Carmen, Placido Domingo, Andrea Bocelli and the London Philharmonic Orchestra, this was a prestigious event on the global calendar. With Royal Families and the foreign dignitaries coming, the client wanted us to design a coffee table book that would be worthy for to present to these special guests.
How the final design was conceived
The Opera House building has a lavish interior full of intricate patterns with shadings of red and gold - the sum of which reflects royalty. The design of the 250-page book intends to reflect the same. Taking the characteristic floral pattern from the cover through every page in the book, the design captures the local essence of a world-class opera house.
Indication of how successful the outcome was in the market
The client was more than pleased with the final result. The 3000 books printed were for private circulation only and are currently sought-after souvenirs of the historic first season for local opera aficionados.
Credits
Meghan Cabral |
TBWA\RAAD |
Design Director |
Antra Patel |
TBWA\RAAD |
Creative Director |
Staudinger Franke |
TBWA\RAAD |
Photographer |
Leela Alvares Tahilramani |
TBWA\RAAD |
Senior Copywriter |
Natalia Abboud |
TBWA\RAAD |
Brand Leader |
Benoit Freyburger |
TBWA\RAAD |
Account Director |
Phoebe Youssef |
TBWA\RAAD |
Account Manager |
Jessica Abi Nassif |
TBWA\RAAD |
Art Buyer |
Kishore Ramchandran |
TBWA\RAAD |
Production Manager |