2012 Winners & Shortlists

COFFEE TABLE BOOK

Short List
BrandROYAL OPERA HOUSE MUSCAT
Product/ServiceOPERA HOUSE
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryPublications
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Design/Advertising Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Brief Explanation

Plike was selected as the cover material for its feel and durability. Beige paper was initially chosen for the entire book, but when black & white pictures were printed on it, the beige showed through. Therefore, the beige had to be printed on each and every page. Overall, the objective was to create a collector’s item as unique as the venue itself.

The Brief

After four and a half years in the making, the Royal Opera House Muscat finally launched its first season in October 2011. With international performances like Swan Lake, Carmen, Placido Domingo, Andrea Bocelli and the London Philharmonic Orchestra, this was a prestigious event on the global calendar. With Royal Families and the foreign dignitaries coming, the client wanted us to design a coffee table book that would be worthy for to present to these special guests.

How the final design was conceived

The Opera House building has a lavish interior full of intricate patterns with shadings of red and gold - the sum of which reflects royalty. The design of the 250-page book intends to reflect the same. Taking the characteristic floral pattern from the cover through every page in the book, the design captures the local essence of a world-class opera house.

Indication of how successful the outcome was in the market

The client was more than pleased with the final result. The 3000 books printed were for private circulation only and are currently sought-after souvenirs of the historic first season for local opera aficionados.

Credits

Name Company Role
Meghan Cabral TBWA\RAAD Design Director
Antra Patel TBWA\RAAD Creative Director
Staudinger Franke TBWA\RAAD Photographer
Leela Alvares Tahilramani TBWA\RAAD Senior Copywriter
Natalia Abboud TBWA\RAAD Brand Leader
Benoit Freyburger TBWA\RAAD Account Director
Phoebe Youssef TBWA\RAAD Account Manager
Jessica Abi Nassif TBWA\RAAD Art Buyer
Kishore Ramchandran TBWA\RAAD Production Manager