2012 Winners & Shortlists

LEGADOR CALENDAR

BrandAL SAEED TRADING
Product/ServiceFOOD INDUSTRY
EntrantPOINT OF VIEW Cairo, EGYPT
CategoryFlyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
Entrant Company:POINT OF VIEW Cairo, EGYPT
Design/Advertising Agency:POINT OF VIEW Cairo, EGYPT

Brief Explanation

It was required to design an impressive looking calendar that communicate the brand quality and shows the wide product range that it offers to the market.

The Brief

Legador is a newly established regional brand in the Middle East. The brand includes a variety of product categories such as vegetable ghee, Cooking oils, Biscuits, Tuna, etc.

How the final design was conceived

First, we produce high quality images in order to communicate the quality through appealing visual for each month. Second, in order to fulfill the objective of diversity we designed the cover with five ladies each representing a different culture and cooking school. We placed the slogan “A taste to adore” with the brand logo on the stand in order to achieve branding along with message communication. Finally, the die-cut of each page was adapted from the wave of the brand logo, and color of each wave was matched to the visual in order to maintain consistency.

Indication of how successful the outcome was in the market

The calendar was distributed amoung several countries in the middle east at which another company "ARMA" in Cairo requested to execute the same item for its products, and we did it for them.

Credits

Name Company Role
Mohamed Roshdy Point Of View Studio Manager
Sherif Tamim Free Lancer Photographer
Reem Yousry Point Of View Art Director