2012 Winners & Shortlists

SEASON'S GREETINGS

BrandWARDE
Product/ServiceFABRIC STORE
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryFlyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
Entrant Company:LEO BURNETT BEIRUT, LEBANON
Design/Advertising Agency:LEO BURNETT BEIRUT, LEBANON

Brief Explanation

As a result our piece managed to: - Stand out vis-à-vis the clutter of greetings received every year. - Drive people to want to keep and collect year after year. - Reflect the multi use of fabric

The Brief

Greet in an original manner clients, suppliers & partners on the occasion of the year-end festivities.

How the final design was conceived

We designed a greeting card made of fabric that would be, at the same time, a useful decorative element for the season. Given the variety of fabrics that Warde has to offer, we created a passe-par-tout colored Christmas ornament that would fit any home. We kept the branding present yet minimal and managed to have our greeting ornament on the Christmas trees of Warde’s suppliers and clients.

Indication of how successful the outcome was in the market

Warde offered over 1,000 greeting cards on the occasion of the year-end festivities to its suppliers, clients and interior architects & designers. More than 30% of the recipients called Warde to thank them for this special gift, recognizing its originality and usability. The ball was either hung on Christmas trees or used as an ornament on entrance doors or windows.

Credits

Name Company Role
Davina Atallah Leo Burnett Beirut Senior Art Director
Marya Ghazzaoui Leo Burnett Beirut Art Director
Nada Abi Saleh Leo Burnett Beirut Deputy Managing Director
Areej Mahmoud Leo Burnett Beirut Creative Director
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Salim Fayed Leo Burnett Beirut Communication Supervisor