Brand | WARDE |
Product/Service | FABRIC STORE |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
Design/Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
Brief Explanation
As a result our piece managed to:
- Stand out vis-à-vis the clutter of greetings received every year.
- Drive people to want to keep and collect year after year.
- Reflect the multi use of fabric
The Brief
Greet in an original manner clients, suppliers & partners on the occasion of the year-end festivities.
How the final design was conceived
We designed a greeting card made of fabric that would be, at the same time, a useful decorative element for the season.
Given the variety of fabrics that Warde has to offer, we created a passe-par-tout colored Christmas ornament that would fit any home.
We kept the branding present yet minimal and managed to have our greeting ornament on the Christmas trees of Warde’s suppliers and clients.
Indication of how successful the outcome was in the market
Warde offered over 1,000 greeting cards on the occasion of the year-end festivities to its suppliers, clients and interior architects & designers.
More than 30% of the recipients called Warde to thank them for this special gift, recognizing its originality and usability.
The ball was either hung on Christmas trees or used as an ornament on entrance doors or windows.
Credits
Davina Atallah |
Leo Burnett Beirut |
Senior Art Director |
Marya Ghazzaoui |
Leo Burnett Beirut |
Art Director |
Nada Abi Saleh |
Leo Burnett Beirut |
Deputy Managing Director |
Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
Malek Ghorayeb |
Leo Burnett Beirut |
Regional Executive Creative Director |
Salim Fayed |
Leo Burnett Beirut |
Communication Supervisor |