| Brand | INVADERS PEST CONTROL |
| Product/Service | PEST CONTROL |
| Entrant | BPG Dubai, UNITED ARAB EMIRATES |
| Category | Posters |
| Entrant Company: | BPG Dubai, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | BPG Dubai, UNITED ARAB EMIRATES |
Brief Explanation
With so many pest extermination companies in and around Dubai, the idea was to break the clutter of mundane communication and create an instant impact.
The Brief
The brief was to demonstrate the effectiveness of Invaders, a pest extermination company.
How the final design was conceived
We designed posters that showed disintegrating insects. The bold graphic visuals did the rest.
Indication of how successful the outcome was in the market
Around 500 such posters were placed in and around Dubai especially in residential and commercial areas. Invaders received over 200 calls during the first two weeks and experienced an increase of 12% in enquiries in the two months that followed.
Credits
| Prasanna Hegde |
BPG |
Creative Director |
| Richard Nugent |
BPG |
Creative Director |
| Rajaram Ojha |
BPG |
Creative Group Head |
| Abdul Shafeek |
BPG |
Art Director/Retoucher |
| Vidhu Pv |
BPG |
Art Director |
| Haja Mohideen |
BPG |
Art Director |
| Sheldon Serrao |
BPG |
Copywriter |
| Arif Ladhabhoy |
BPG |
Director - Client Services |
| Faheem Ahmed |
BPG |
Executive Director |