| Brand | DUBAI INTERNATIONAL FILM FESTIVAL |
| Product/Service | 8TH DUBAI INTERNATIONAL FILM FESTIVAL |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Posters |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
The key objective was to get people to the film festival by asking them to log on to the website.
The Brief
To entice people to come to the Dubai International Film Festival
How the final design was conceived
The best way to enjoy a film is when you do not know the story that awaits you.
At Dubai International Film Festival, we wanted our audience to expect the unexpected. To illustrate this idea we used a simple device- a door.
The half open door captures people’s curiosity, the anticipation before it opens and the excitement when they see something unexpected.
Indication of how successful the outcome was in the market
Last yrs website visits was 67000 where as this year 131,129 people visited the Diff Website. This represents an 87.74% increase compared to 2010
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Peter Bidenko |
Leo Burnett |
Regional Executive Creative Director |
| Yayati Godbole |
Leo Burnett |
Creative Director |
| Tushar Mahajan |
Leo Burnett |
Associate Creative Director |
| Kapil Bhimekar |
Leo Burnett |
Art Director |
| Jaison Ben |
Leo Burnett |
Copy Writer |
| Farah Nehme |
Leo Burnett |
Art Director |