2012 Winners & Shortlists

Brief Explanation

The key objectives was to create and design a full corporate identity set and manual that covers Rules of usage, formats and dimensions of the logo, Full stationary set, Website including the platform design of the system, Profiles, brochures and several communication tools, Billboards, Press and several mass communication tools, Indoor branding, posters, rollups, Screen applications like wallpapers, powerpoint templates, etc. The challenge was to make the whole set consistent; to have exactly the same look, feel and meaning of messages between the 2 languages in a very tight timeline.

The Brief

The agency was required to develop a full corporate identity including the name of the firm that deals in the precious metals trading industry. Precious metals like Gold/Silver are very special, this kind of service/product offered must have a lavish and elegant communication tools starting from the look of the logo to the stationary till reaching the mass communication tools and the public.

How the final design was conceived

We started first with initial names at which we reach one: "Sabayek - Precious Metals Trading" then we started to design the English logo. Afterwards, we invited the Arabic calligrapher to Arabize the English output after doing the needful translations. We built the logos and made the ratios and dimensions that makes them look clean and attractive. The other chapters followed that included the graphic ingredients, objects, patterns, grid, etc. that was and will be used in all designs and communications. The website and online platform was then initialized through our web development supplier with the same consistent standards and guidlines.

Indication of how successful the outcome was in the market

As a result of all the procedures that we took, we have reached a consistent elegant corporate identity for Sabayek that reflects the nature of the product/service being traded and that attracts the required target segment of investors and retail customers from the A/B class segment in Egypt.