2012 Winners & Shortlists

Brief Explanation

We chose the name Stallion, the best type of horses. However, the challenge was to design a horse that's completely different from all the logos has horse in it. And the objective was to come up with a design that's very unique, still a horse.

The Brief

An investments and consulting company asked for a brand identity that looks dynamic yet stable, still to be unique in the market.

How the final design was conceived

We got different reference pictures for running and jumping horses in different poses, and combined them together to generate one dynamic and aesthetic pose. The idea behind choosing the name was the horse has many poses dynamic, and it will give the logo the dynamic look, yet it's very stable in running and jumping.

Indication of how successful the outcome was in the market

The logo was recognized as one of the 60 logos (out of 35,000 Logos) that shaped the industry in 2011 in Logo Lounge "Logo Trends 2011 Report" and will join the "Logo Lounge 7" book for the best 2,000 logos in 2011.