2012 Winners & Shortlists

Brief Explanation

With so many companies sending out calendars to the same recipient, how can we make sure ours will stand out from the rest. The key objective was to create a calendar that’s highly interactive and will encourage the recipient to embrace their sense of adventure.

The Brief

To design a Land Rover calendar as a corporate giveaway that’s useful and unlike any other for our existing and prospective customers

How the final design was conceived

We designed the calendar based on the core idea that in a Land Rover, every day is an adventure. While calendars are usually extremely structured, ours was very organic, graphic, minimal and intuitive. Every day, the recipient could figure out where Land Rover will take them tomorrow or next month. Increasing the interaction between the recipient and the brand.

Indication of how successful the outcome was in the market

We sent out 5,000 calendars to our existing customers. Next year, we intend to print 10,000 pieces. The calendar helped Land Rover maintain a top-of-mind status among the existing and prospective customers.