| Brand | HARVEY NICHOLS DUBAI |
| Product/Service | DEPARTMENT STORE |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Posters |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
The objective was to get fashionistas to quickly grab the chance to update their wardrobe for less, and to clear stock.
The Brief
To get Harvey Nichols customers to rush down for the sale promotion.
How the final design was conceived
Because the selected items were more affordable than before, everyone would compete for the same item. Which led to a grand drama at the store. So we designed dramatically art-directed posters that showcase the mayhem that ensued.
Indication of how successful the outcome was in the market
Footfall to the store increased by 24%. Sales of designer women's dresses went up by 11% and men's clothing by 15%.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Shahir Zag |
Y&R Dubai |
Creative Director/Copywriter |
| Kalpesh Patankar |
Y&R Dubai |
Creative Director/Art Director |
| Shahir Zag |
Y&R Dubai |
Designer |
| Kalpesh Patankar |
Y&R Dubai |
Designer |
| Amin Soltani |
Y&R Dubai |
Agency Producer |
| Line Hajjar |
Y&R Dubai |
Account Director |
| Soulaf Tahtah |
Y&R Dubai |
Account Manager |
| The Remix Studio |
The Remix Studio Bangkok |
Photographer |
| Madhu Chibber |
Harvey Nichols Dubai |
Vice President Of Marketing And Pr |