| Brand | HARVEY NICHOLS DUBAI |
| Product/Service | SPRING / SUMMER SALE |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Posters |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
The objective was to get fashionistas excited about the promotion and to clear stock.
The Brief
To get Harvey Nichols customers to rush down to the store for the sale promotion.
How the final design was conceived
We based the idea based on the insight that because of the irresistible offers, there’s always more than one person eyeing and aggressively competing for the same item, be it a designer bag or dress. And with the universal ‘you broke it, you bought it’ store policy in place, consequently all parties involved have to jointly purchase the fiercely contested item.
Indication of how successful the outcome was in the market
Footfall to the store increased by 27%. Sales of designer dresses went up by 14% and designer bags by 33%.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Shahir Zag |
Y&R Dubai |
Creative Director/Copywriter |
| Kalpesh Patankar |
Y&R Dubai |
Creative Director/Art Director |
| Shahir Zag |
Y&R Dubai |
Designer |
| Kalpesh Patankar |
Y&R Dubai |
Designer |
| Amin Soltani |
Y&R Dubai |
Agency Producer |
| Line Hajjar |
Y&R Dubai |
Account Director |
| Soulaf Tahtah |
Y&R Dubai |
Account Manager |
| James Day |
James Day Photography |
Photographer |
| Madhu Chibber |
Harvey Nichols Dubai |
Vice President Of Marketing And Pr |