2012 Winners & Shortlists

BE SEEN

Silver
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BrandCRYSTAL GROUP
Product/ServiceRIVIERA PRIVÉ
EntrantREPUBLIQUE BEIRUT, LEBANON
CategoryEnvironmental Design
Entrant Company:REPUBLIQUE BEIRUT, LEBANON
Design/Advertising Agency:REPUBLIQUE BEIRUT, LEBANON

Brief Explanation

We wanted to create buzz around Riviera Privé before the beach season begins. Using Billboards and magazines was not an option because we wanted to remain "privé." So by using key trendy locations around the city to reach our consumer was the best option.

The Brief

Summer’s in Beirut are all about the beach. The market is very competitive and saturated. Riviera Privé was opening in the Riviera Hotel and wanted to stand out among the crowd.

How the final design was conceived

It is no secret that the Lebanese love to hit the beach to “see and be seen.” People dress in their fanciest swimsuit and toned bodies to impress and meet. Playing on this, we stuck vinyl stickers of faces with sunglasses on bathroom mirrors in various trendy locations across the city. The Glasses were cut-out to give the impression of a reflection, which gave the idea that they were being stared at by somebody. The copy read “ BE SEEN.”

Indication of how successful the outcome was in the market

Crystal Group (the Client) own to the trendiest restaurants and nightclubs in Beirut, so by using their locations to promote Riviera Privé we were able to reach the "Creme de la Creme" of Beirut and eventually Riviera Privé did become the beach to be for Summer 2011. Reactions to the branding was extremely positive and was proven by the number of people that took pictures infront of the mirrors to post on facebook.

Credits

Name Company Role
Fadi Mroue Creative Director
Nassim Hallab Art Director