Brand | SOCIAL DEVELOPMENT CENTER |
Product/Service | TROPHY |
Entrant | DAROTAKWIN, BAHRAIN |
Category | Corporate Identity Schemes |
Entrant Company: | DAROTAKWIN, BAHRAIN |
Design/Advertising Agency: | DAROTAKWIN, BAHRAIN |
Brief Explanation
The challenge was to awaken a self-contented generation to consider entrepreneurship as a highly challenging but rewarding career.
Our objectives were to create a design that would:
1. Excite the target audience about Reyada Awards
2. Create an iconic symbol of success
3. Stimulate a desire to become an entrepreneur
The Brief
The Reyada Award is the leading entrepreneurship program in Qatar that was launched with the objective of promoting entrepreneurship in Qatari culture and economy. The targets were:
• New Entrepreneurs
• Existing Entrepreneurs
• Enterprise Supporters
The Reyada Award Campaign was launched for the Social Development Center (part of Qatar Foundation). The brief was to create an inspiring, prestigious and memorable Award trophy that would reflect the ideals of entrepreneurship.
How the final design was conceived
Our solution was an integrated campaign that is spearheaded by an iconic trophy. An iconic trophy design was developed as an abstraction of the strategy of the brand.
- The trophy manifests the modern pride and leadership of Qatar.
- A contemporary pattern was engraved on it to reflect the spirit of innovation evident in most of Qatar’s projects.
- The parts of the trophy are an abstraction of the entrepreneurship attributes:
Top: “Diver” bold enough to take the plunge in uncharted waters.
Middle: “Conductor” encompassing creativity, improvisation, management and leadership.
Bottom: “Winner” reflecting passion, charisma, excitement and energy.
Indication of how successful the outcome was in the market
The attractive iconic design captured the imagination of the audience and positioned the award as briefed. The client achieved the applications numbers for the award and more.
Credits
Faeq Al Olaiwat |
Darotakwin |
Creative Director |
Zainab Al Hassan |
Darotakwin |
Account Director |
Ebrahim Jaafar |
Darotakwin |
Designer |
Ali Nasser |
Darotakwin |
3d Animator |
May Neama |
Darotakwin |
Project Manager |
Viswakumar Veedu |
Darotakwin |
Production Manager |