2012 Winners & Shortlists

REYADA AWARD

BrandSOCIAL DEVELOPMENT CENTER
Product/ServiceTROPHY
EntrantDAROTAKWIN, BAHRAIN
CategoryCorporate Identity Schemes
Entrant Company:DAROTAKWIN, BAHRAIN
Design/Advertising Agency:DAROTAKWIN, BAHRAIN

Brief Explanation

The challenge was to awaken a self-contented generation to consider entrepreneurship as a highly challenging but rewarding career. Our objectives were to create a design that would: 1. Excite the target audience about Reyada Awards 2. Create an iconic symbol of success 3. Stimulate a desire to become an entrepreneur

The Brief

The Reyada Award is the leading entrepreneurship program in Qatar that was launched with the objective of promoting entrepreneurship in Qatari culture and economy. The targets were: • New Entrepreneurs • Existing Entrepreneurs • Enterprise Supporters The Reyada Award Campaign was launched for the Social Development Center (part of Qatar Foundation). The brief was to create an inspiring, prestigious and memorable Award trophy that would reflect the ideals of entrepreneurship.

How the final design was conceived

Our solution was an integrated campaign that is spearheaded by an iconic trophy. An iconic trophy design was developed as an abstraction of the strategy of the brand. - The trophy manifests the modern pride and leadership of Qatar. - A contemporary pattern was engraved on it to reflect the spirit of innovation evident in most of Qatar’s projects. - The parts of the trophy are an abstraction of the entrepreneurship attributes: Top: “Diver” bold enough to take the plunge in uncharted waters. Middle: “Conductor” encompassing creativity, improvisation, management and leadership. Bottom: “Winner” reflecting passion, charisma, excitement and energy.

Indication of how successful the outcome was in the market

The attractive iconic design captured the imagination of the audience and positioned the award as briefed. The client achieved the applications numbers for the award and more.

Credits

Name Company Role
Faeq Al Olaiwat Darotakwin Creative Director
Zainab Al Hassan Darotakwin Account Director
Ebrahim Jaafar Darotakwin Designer
Ali Nasser Darotakwin 3d Animator
May Neama Darotakwin Project Manager
Viswakumar Veedu Darotakwin Production Manager