2012 Winners & Shortlists

Brief Explanation

we wanted to Create the knowledge about the silkscreen technique for the target audience about that type of art, that will help them to identify the value silkscreen paintings witch will be reflected positively on the art gallery. It is the most appropriate way to get people closer to the brand where most of art lovers and students don’t have too much knowledge about that type of art.

The Brief

• Lam Art Gallery is a unique art space in Riyadh showcasing a wide range of Middle Eastern Art Works. They wanted to increase sales and generate more traffic to the gallery, by having discount on silkscreen paintings and offering a silkscreen course for the new visitors and art students. Question: describe the challenges and key objectives we wanted to Create the knowledge about the silkscreen technique for the target audience about that type of art, that will help them to identify the value silkscreen paintings witch will be reflected positively on the art gallery.

How the final design was conceived

We wanted our audience to experiment that type of art so we have created a booth where the target audience can print their own invitation cards by themselves with the silkscreen technique. The booth was placed in malls, and universities targeting the maximum potential audience to experiment that type of art.

Indication of how successful the outcome was in the market

The exhibition at lam art gallery was successful, and the number of the attendants was above the expected. The printing technique was a key point for the target audience getting them more excited about it .Sales has increased by 65% by selling 213 silk screen painting, as well Art students were able to display their own painting and get 323 of it sold also 178 of the students attended the silk screen course.