ALL-YOU-CAN-EAT MENU CARD
Brand | SUGAR DADDY |
Product/Service | BAKERY |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Publications |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Design/Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
Bite into everything on the menu including the menu card itself.
A chocolate menu card was placed on every table and it sweetly conveyed the core message.
We printed on edible sugar paper using edible ink.
We then used ‘sweet cooking adhesive’ to stick the menu on to a milk chocolate bar.
The Brief
Choose as many cupcakes as you want from the menu for just 10 Jordanian Dinars
How the final design was conceived
The more you taste a Sugar Daddy cup cake the more you want an all you can eat session. We just made the menu an edible menu. Sugar Daddy is a brand that you can eat through all its form
Indication of how successful the outcome was in the market
Most visitors were smitten by the chocolate menu card and usually came back with friends and family. Cup cakes from the menu card became the highest selling product for Sugar Daddy’s
Credits
Malek Ghorayeb |
Leo Burnett Dubai |
Regional Executive Creative Director |
Yayati Godbole |
Leo Burnett Dubai |
Creative Director |
Kapil Bhimekar |
Leo Burnett Dubai |
Art Director |
Jaison Ben |
Leo Burnett Dubai |
Copywriter |
Ronald Zouien |
Leo Burnett Dubai |
Communications Manager |