Brand | QATAR FOUNDATION |
Product/Service | QATAR FOUNDATION |
Entrant | TBWA\RAAD Doha, QATAR |
Category | Best use of Ambient Advertising: Large Scale |
Entrant Company: | TBWA\RAAD Doha, QATAR |
Advertising Agency: | TBWA\RAAD Doha, QATAR |
Credits |
Executive Creative Director | Nirmal Diwadkar |
Creative Director | Allan Manaysay |
Copywriter | Allan Manaysay |
Advertiser's Supervisor | Mayan Zebeib |
Account Manager | Youssef Chahine/Yasmin Ahmad |
Account Supervisor | Anika Luthra/Tess Guetat |
Art Director | Rami Haidar/Drew Stalker |
Other Credits | Designer - Kristyan Sarkis |
Execution
This large, metal word sculpture was placed in a high-traffic area of Qatar Foundation's Education City campus. Other branded executions helped tie this installation back to the rest of Qatar Foundation's integrated campaign.