|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A01 Best Use of Television/Cinema
|
PERFECT 10
SONY ERICSSON / W595 & W705 MOBILE PHONES |
MEDIAEDGE:CIA Dubai |
UNITED ARAB EMIRATES |
MEDIAEDGE:CIA Dubai* |
UNITED ARAB EMIRATES |
Short List |
INFORMATION AT YOUR FINGER TIPS
SONY ERICSSON / XPERIA MOBILE PHONE |
MEDIAEDGE:CIA Dubai |
UNITED ARAB EMIRATES |
MEDIAEDGE:CIA Dubai* |
UNITED ARAB EMIRATES |
Short List |
BLACK ABAYA
HENKEL / PERSIL BLACK |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
BE A MAN
AHRAM BEVERAGES / BIRELL |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Gold
|
KIT KAT CHUNKY
NESTLÉ / KIT KAT CHUNKY |
MEDIAINSIGHT Dubai |
UNITED ARAB EMIRATES |
MEDIAINSIGHT Dubai* |
UNITED ARAB EMIRATES |
Silver
|
MEET DUBAI
EMIRATES AIRLINES / DUBAI |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Silver
|
|
A02 Best Use of Magazines/Newspapers
|
REV IT OUT LOUD
GM - CHEVROLET / CHEVROLET CAMARO |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Silver
|
WHAT COLOR IS YOUR LIFE?
SAMSUNG / CORBY |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Short List |
7DAYS
BEIERSDORF MIDDLE EAST / BEAUTY AND CARE PRODUCTS |
HORIZON DRAFTFCB Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Short List |
MANGATASTIC CRUZE
GM - CHEVROLET / CHEVROLET CRUZE |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Short List |
|
A03 Best Use of Standard Outdoor
|
SLEEPING BUS
SCJ / BAYGON |
HORIZON DRAFTFCB Beirut |
LEBANON |
BRAND CONNECTION Beirut |
LEBANON |
Short List |
AUDI Q7
ETS. KETTANEH / AUDI Q7 |
IMPACT BBDO Beirut |
LEBANON |
MEDIA DIRECTION OMD Beirut |
LEBANON |
Gold
|
SHOW OF WHITE
PERSIL / PERSIL WHITE |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
LAUNCH OF TOUCHSMART
HP / HP TOUCHSMART |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Silver
|
|
A04 Best Use of Ambient Media: Small Scale
|
CHATEAU KSARA “EVERY BOTTLE TELLS A STORY”
CHATEAU KSARA / WINE |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Short List |
KEY IN THE IGNITION
T.GARGOUR & FILS / MERCEDES C-CLASS |
JWT Beirut |
LEBANON |
|
|
Gold
|
NCB ONLINE CAMPAIGN
NCB / BANK |
FULLSTOP ADVERTISING Jeddah |
SAUDI ARABIA |
|
|
Silver
|
TICKET STAMP PROMOTION
BERLITZ / LANGUAGE CENTER |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
BANDANA CROWD PLEASER
MOBILY / TELECOMMUNICATION SERVICE PROVIDER |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
THE TAPE THAT WENT PLACES
MARIE FRANCE BODYLINE / SLIMMING CENTRE |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
LIVE SLEEPERS
GLAXOSMITHKLINE / BREATHE RIGHT |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Short List |
|
A05 Best Use of Ambient Media: Large Scale
|
FASHION VICTIMS
ACRES HOLDING / LE MALL FASHION BRAND |
JWT Beirut |
LEBANON |
|
|
Short List |
A REAL 3D EXPERIENCE
A&H / PROPERTY DEVELOPMENT |
JWT Beirut |
LEBANON |
|
|
Bronze
|
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
AT THE CAR WASH YEAH!
GLAXOSMITHKLINE / SENSODYNE ISO-ACTIVE |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Short List |
|
A06 Best Use of Special Events And Stunt/Live Advertising
|
EHKINEH, PLEASE CALL ME BACK
ALFA - MANAGED BY ORASCOM / TELECOM |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Gold
|
SHUT DOWN THE RECESSION
GM AUTOFEST / CHEVROLET & GMC RANGE |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Silver
|
SAFE & STYLE LIVE
VOLVO/MASSIMO DUTTI / SEATBELT ANNIVERSARY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
DUSTVERTISING
BP/CASTROL / BP VISCO ENGINE OIL |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
A07 Best Use of Digital Media (Including Internet, Mobile Devices, etc)
|
SAVE CHRISTMAS
ACRES HOLDING / LE MALL |
JWT Beirut |
LEBANON |
|
|
Silver
|
BOGA CIDRE VIRAL
SFBT / BOGA CIDRE |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
MINDSHARE Tunis |
TUNISIA |
Bronze
|
GUESS THE MYSTERY FLAVOUR
SAUDI SNACKS FOOD / DORITOS |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
AHLAN MSN!
MICROSOFT MEA / MSN |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
UNDER THE ABAYA
PROCTER & GAMBLE / BRAUN SILK-EPIL |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Short List |
HOTSPOTS PROMOTION
THE ECONOMIST / THE ECONOMIST |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
DROP 2KG IN 2 WEEKS
KELLOGG'S / SPECIAL K |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
THINGS TO DO BEFORE 30
PEPSICO INTERNATIONAL / PEPSIMAX |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
GREAT STORIES BEHIND GREAT PICTURES
CANON MIDDLE EAST / DIGITAL CAMERA |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD Dubai* |
UNITED ARAB EMIRATES |
Silver
|
CAR WARS: DOUBLE AGENTS
GM - CHEVROLET / CHEVROLET BRAND |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Gold
|
|
B01 Corporate Information
|
PRINT-BRAND ESSENCE
JWT / ADVERTISING AGENCY |
JWT Riyadh |
SAUDI ARABIA |
|
|
Short List |
BE AT YOUR BEST
NESTLÉ / NESTLÉ |
ZENITHMEDIA Dubai |
UNITED ARAB EMIRATES |
ZENITHMEDIA Dubai* |
UNITED ARAB EMIRATES |
Short List |
GROWTH NEEDS NURTURE
UNILEVER / PONDS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B02 Consumer Products
|
KEY IN THE IGNITION
T.GARGOUR & FILS / MERCEDES C-CLASS |
JWT Beirut |
LEBANON |
|
|
Short List |
EXOTICA VALENTINE'S MAKE A MOVE
EXOTICA / FLOWER SHOP |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Bronze
|
BOGA CIDRE DHAFER CAMPAIGN
SFBT / BOGA CIDRE |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
MINDSHARE Tunis |
TUNISIA |
Bronze
|
LAUNCH OF TOUCHSMART
HP / HP TOUCHSMART |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
SHOW OF WHITE
PERSIL / PERSIL WHITE |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
MOVIES IN MOTION
SONY ERICSSON / C905 MOBILE PHONE |
MEDIAEDGE:CIA Dubai |
UNITED ARAB EMIRATES |
MEDIAEDGE:CIA Dubai* |
UNITED ARAB EMIRATES |
Short List |
GREAT STORIES BEHIND GREAT PICTURES
CANON MIDDLE EAST / DIGITAL CAMERA |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD Dubai* |
UNITED ARAB EMIRATES |
Short List |
BLACK ABAYA
HENKEL / PERSIL BLACK |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
BE A MAN
AHRAM BEVERAGES / BIRELL |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Bronze
|
CONFESSIONS OF CORPORATE SPIES
GM - CHEVROLET / CHEVROLET BRAND |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Gold
|
GUESS THE MYSTERY FLAVOUR
SAUDI SNACKS FOOD / DORITOS |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Silver
|
|
B03 Consumer Services
|
EHKINEH, PLEASE CALL ME BACK
ALFA - MANAGED BY ORASCOM / TELECOM |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Gold
|
MEET DUBAI
EMIRATES AIRLINES / DUBAI |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Bronze
|
BE HEARD CAMPAIGN
DU / DUMOBITELECOMMUNICATIONS PROVIDER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Silver
|
TOUCH & WIN
HP / HP GITEX |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
|
B04 Business Equipment & Services
|
INFORMATION AT YOUR FINGER TIPS
SONY ERICSSON / XPERIA MOBILE PHONE |
MEDIAEDGE:CIA Dubai |
UNITED ARAB EMIRATES |
MEDIAEDGE:CIA Dubai* |
UNITED ARAB EMIRATES |
Silver
|
|
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
|
RAMADAN STICKERS
AL SAFADI RESTAURANT / FOOD DONATION INITIATIVE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
DRESSING THE NEED IN EID
PROCTER & GAMBLE EGYPT / TIDE LAUNDRY DETERGENT |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Silver
|
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
C01 Best Integrated Media Campaign
|
LE MALL LAUNCH
ACRES HOLDING / LE MALL |
JWT Beirut |
LEBANON |
|
|
Bronze
|
EXOTICA VALENTINE'S MAKE A MOVE
EXOTICA / FLOWER SHOP |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Silver
|
MOVIES IN MOTION
SONY ERICSSON / C905 MOBILE PHONE |
MEDIAEDGE:CIA Dubai |
UNITED ARAB EMIRATES |
MEDIAEDGE:CIA Dubai* |
UNITED ARAB EMIRATES |
Silver
|
CONFESSIONS OF CORPORATE SPIES
GM - CHEVROLET / CHEVROLET BRAND |
STARCOM MEDIAVEST GROUP DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP DUBAI* |
UNITED ARAB EMIRATES |
Grand Prix
|
WALK THE TALK
KAYA SKIN CLINIC / SKIN CARE CENTRE |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD Dubai* |
UNITED ARAB EMIRATES |
Short List |
BAB AL HARA
SONY ERICSSON / W995 MOBILE PHONE |
MEDIAEDGE:CIA Dubai |
UNITED ARAB EMIRATES |
MEDIAEDGE:CIA Dubai* |
UNITED ARAB EMIRATES |
Short List |
GUESS THE MYSTERY FLAVOUR
SAUDI SNACKS FOOD / DORITOS |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Bronze
|