2010 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A04 Best Use of Ambient Media: Small Scale
BANDANA CROWD PLEASER
MOBILY / TELECOMMUNICATION SERVICE PROVIDER
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
KEY IN THE IGNITION
T.GARGOUR & FILS / MERCEDES C-CLASS
JWT Beirut LEBANON
Gold
THE TAPE THAT WENT PLACES
MARIE FRANCE BODYLINE / SLIMMING CENTRE
WUNDERMAN Dubai UNITED ARAB EMIRATES
Short List
CHATEAU KSARA “EVERY BOTTLE TELLS A STORY”
CHATEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Short List
NEW MENU
CREPAWAY / RESTAURANT PROMOTION
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
TRANSPARENT BILLBOARDS
ARLA FOODS AMBA / DAIRY PRODUCTS
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
TRANSPARENT VASES
ARLA FOODS AMBA / DAIRY PRODUCTS
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
EMERGENCY SIGNAGE
BEIERSDORF MIDDLE EAST / AFTER SHAVE BALM
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
FIRE EXTINGUISHER
BEIERSDORF MIDDLE EAST / BEAUTY AND CARE PRODUCTS
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
HEALTHY HAPPY MEALS
KRAFT / KRAFT CHEESE
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
BURJ OREO
KRAFT / OREO
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
LIVE SLEEPERS
GLAXOSMITHKLINE / BREATHE RIGHT
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Short List
PETROL POWER
MERCEDES-BENZ / S-400 HYBRID
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
BLUETOOTH AQUARIUM
VISA / DEBIT CARD
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
A05 Best Use of Ambient Media: Large Scale
DIFC
DU / TELECOMMUNICATIONS PROVIDER
LEO BURNETT DUBAI UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
OFF THE WALL
T. GARGOUR & FILS / JEEP
IMPACT BBDO Beirut LEBANON MEDIA DIRECTION OMD Beirut LEBANON
PRINT-BRAND ESSENCE
JWT / ADVERTISING AGENCY
JWT Riyadh SAUDI ARABIA
SOCCER MEETS ART
VISA INTERNATIONAL / FIFA CLUB WORLD CUP 2009 UAE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LIGHTER THAN LIGHT
PUMA / L.I.F.T. SHOES
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
NEW BRANCH RED LINE
HSBC / BANK
JWT Beirut LEBANON
A REAL 3D EXPERIENCE
A&H / PROPERTY DEVELOPMENT
JWT Beirut LEBANON
Bronze
STANDING ON THE BALCONY OF 31ST FLOOR
A&H / PROPERTY DEVELOPMENT
JWT Beirut LEBANON
FASHION VICTIMS
ACRES HOLDING / LE MALL FASHION BRAND
JWT Beirut LEBANON
Short List
ZAIN RETAIL EXPERIENCE
ZAIN / WIRELESS SERVICES
R/GA New York USA
CABLE CAR WINDOWS
ARLA FOODS AMBA / DAIRY PRODUCTS
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
RESTAURANT WINDOWS
ARLA FOODS AMBA / DAIRY PRODUCTS
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY
WUNDERMAN Dubai UNITED ARAB EMIRATES
Gold
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING
WUNDERMAN Dubai UNITED ARAB EMIRATES
Silver
AT THE CAR WASH YEAH!
GLAXOSMITHKLINE / SENSODYNE ISO-ACTIVE
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Short List
A06 Best Use of Special Events And Stunt/Live Advertising
STEP UP FOR A DREAM
PROCTER & GAMBLE / SHOPPER MARKETING
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
DUSTVERTISING
BP/CASTROL / BP VISCO ENGINE OIL
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
SAFE & STYLE LIVE
VOLVO/MASSIMO DUTTI / SEATBELT ANNIVERSARY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
PAINT YOUR DREAM HOME
HOME CENTRE / HOME CENTRE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
LOOK WHO'S TAKING A BREAK!
NESTLÉ MIDDLE EAST / KIT KAT
JWT DUBAI UNITED ARAB EMIRATES
WALK FOR BONES
FONTERRA / ANLENE MILK
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
FASHION PIED PIPER
GALERIES LAFAYETTE / DEPARTMENT STORE
PHD Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
THE HOLD-UP
TUNISIANA / AMIGOS
JWT TUNISIA Tunis TUNISIA
LIP DUB
TUNISIANA / VIRAGI
JWT TUNISIA Tunis TUNISIA
LE MALL LAUNCH
ACRES HOLDING / LE MALL FASHION BRAND
JWT Beirut LEBANON
COKE ZERO
COKE / COKE ZERO
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
ELITE TRAINING CAMP
NIKE / NIKE FOOTBALL
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
EHKINEH, PLEASE CALL ME BACK
ALFA - MANAGED BY ORASCOM / TELECOM
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Gold
JOIN THE TEAM
MTN SYRIA / TELECOM
LEO BURNETT BEIRUT LEBANON UNIVERSAL MEDIA Beirut LEBANON
URBAN CHALLENGE
GM / CHEVROLET
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
SHUT DOWN THE RECESSION
GM AUTOFEST / CHEVROLET & GMC RANGE
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Silver
AIR SHOW
BAHRAIN AIRPORT COMPANY / BAHRAIN INTERNATIONAL AIR SHOW
JWT BAHRAIN Manama BAHRAIN
MOVIES IN MOTION
SONY ERICSSON / C905 MOBILE PHONE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
A07 Best Use of Digital Media (Including Internet, Mobile Devices, etc)
VOLKSWAGEN MEDIA CAMPAIGN
VOLKSWAGEN / GOLF GTI
TBWA\ZEENAH Muscat OMAN
HOTSPOTS PROMOTION
THE ECONOMIST / THE ECONOMIST
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
TOP 8
SONY ERICSSON / W595 & W705 MOBILE PHONES
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES