| Brand | GROUPE DELICE |
| Product/Service | MILKANA CHEESE |
| Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Category | Best Use of Digital Media (Including Internet, Mobile Devices, etc) |
| Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Advertising Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| 2nd Advertising Agency: | WEZIGN Tunis, TUNISIA |
Credits |
Results and Effectiveness
At the same time, a fan page was created. Fans interacted and even created content. Within only 1 month, there were 1200 fans and 6200 active players, 65000 unique visitors and 134 messages posted. The game was rated 4.2/5 by users.
Creative Execution
We developped a Facebook application called Khobzwjben, meaning bread and cheese. The game invites you to cheese a maximum of toasts in a minimum lapse of time to win a Nintendo Wii. For the first time in Tunisia, the user can play directly with his webcam.To play with the webcam, you just have to make movements in front of the camera.
Insights, Strategy and the Idea
After the launch of its new cheese brand Milkana on TV and Outdoor, Delice group wanted to get youth to know the brand. In Tunisia, young target audiences have progressively abandonned watching local TV and the last few years saw under 29’s becoming Facebook addicts. Our challenge was therefore to be in line with our audience habits and introduce Milkana via Facebook in a fun way.
Credits
| Mouna Ben Hammouda/Kais Ben Sedrine |
Memac Ogilvy Label Tunisia/Wezign Tunisia |
Concept Development |
| Kais Ben Sedrine |
Wezign Tunisia |
Project Manager/Design/Flash Artist/Flash Development/Sound Design |
| Riadh Mahmoudi |
Wezign Tunisia |
Flash Development |
| Nicolas Courant |
Memac Ogilvy Label Tunisia |
Creative Director |
| Cherifa Ben Slamia |
Memac Ogilvy Label Tunisia |
Business Director |
| Mouna Ben Hammouda |
Memac Ogilvy Label Tunisia |
Account Director |
| Leila Ezzedine |
Memac Ogilvy Label Tunisia |
Account Executive |
| Hayet Rais |
Mindshare Tunisia |
Managing Director |