| Brand | DU |
| Product/Service | TELECOMMUNICATIONS PROVIDER |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Best Use of Ambient Media: Large Scale |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Media Placement: | OMD Dubai, UNITED ARAB EMIRATES |
Credits |
Results and Effectiveness
The Brief: Launch du’s new business mobile service, Premier Plan, highlighting the business up-lift which this service offers through competitive pricing, special privileges, and growth flexibility.
The Creative: A 28x60 meters outdoor was created and displayed at the heart of Dubai’s business hub, Dubai International Financial City (DIFC), coupled with the message: “Growth on your mind? We have a plan.”
Creative Execution
The Brief: Launch du’s new business mobile service, Premier Plan, highlighting the business up-lift which this service offers through competitive pricing, special privileges, and growth flexibility.
The Creative: A 28x60 meters outdoor was created and displayed at the heart of Dubai’s business hub, Dubai International Financial City (DIFC), coupled with the message: “Growth on your mind? We have a plan.”
Insights, Strategy and the Idea
The Brief: Launch du’s new business mobile service, Premier Plan, highlighting the business up-lift which this service offers through competitive pricing, special privileges, and growth flexibility.
The Creative: A 28x60 meters outdoor was created and displayed at the heart of Dubai’s business hub, Dubai International Financial City (DIFC), coupled with the message: “Growth on your mind? We have a plan.”
Credits
| Malek Ghorayeb |
Leo Burnett |
Regional Executive Creative Director |
| Munah Zahr |
Leo Burnett |
Creative Director |
| Zaid Alwan |
Leo Burnett |
Copywriter |
| Munah Zahr |
Leo Burnett |
Art Director |
| Ronald Zouien |
Leo Burnett |
Account Director |
| Jad Hindy |
Du |
Vp Head Of Marketing |