2010 Winners & Shortlists

Results and Effectiveness

Significant increase of new online accounts of current and new NCB customers.

Creative Execution

We came up with an innovative creative media idea. We stuck an open laptop on the teller’s window to let NCB customers see the teller through the laptop’s screen as if they are doing their bank transaction online. We managed to demonstrate the benefits (convenient and secured) of the online banking experience in an interesting and surprising way at the moment of truth for NCB customers.

Insights, Strategy and the Idea

Client: National Commercial Bank (NCB) Agency: FULLSTOP – Saudi Arabia Campaign: Launching the new alahli.com (NCB online portal) Challenge: Most NCB customers don’t use internet to do their bank transactions as they don’t find it convenient and secured. Our challenge was to migrate NCB customers to the new alahli.com with its new innovative features and friendly look to reduce traffic to NCB branches.