| Brand | PROCTER & GAMBLE |
| Product/Service | MEXX FRAGRANCES |
| Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Brief:
Promote the MEXX BLACK Fragrances from P&G for men & women.
Solution:
The MEXX Black Fragrance strap line is: Black is Smart. Black is Sexy. So we built a ‘Sexy meets Smart’ video app for people to hook themselves up with their friends. Uploading his/her photo and answering a compatibility test, a video was generated with varying degrees of matchmaking results from Perfect to Disastrous. Connected to facebook, users shared video results with one another.
Results:
More than 200 videos being created in the first 2 months. The site saw the concept being rolled out in 5 other languages.
Credits
| Arvind Krishnan |
Impact Proximity |
Creative Director |
| Avinash Namadhari |
Impact Proximity |
Creative Group Head |
| Dexter Retamar |
Impact Proximity |
Sr. Designer |
| Charly Capper |
Impact Proximity |
Client Services Director |
| Yousuf Baqir |
Impact Proximity |
Project Manager |
| Tahir Ahmed |
Impact Proximity |
Flash Programmer |
| Ekta Saran |
Impact Proximity |
Copywriter |
