| Brand | SCUDERIA DUBAI |
| Product/Service | EXOTO TIFOSI |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Exoto Tifosi collectors are car fanatics, and car fanatics are Exoto Tifosi collectors. To engage with those who know the difference between an Enzo and a Testarossa, we created an interactive banner that invites viewers to grab the rarest jewel of all Ferraris – a 1961 F1 Sharknose – for themselves.
The pay-off? A surprise. Not a genuine classic Ferrari, but the next best thing – a 1:18 scale model of the original. The message – it may be smaller, but it’s as real as it gets!
The banner received exceptionally high interaction rates and a click through of 3.7%.
Credits
| Till Hohmann |
Memac Ogilvy & Mather Dubai |
Executive Creative Director |
| Preethi Mariappan |
Ogilvy One |
Creative Director |
| Rafael Guida |
Ogilvy One |
Senior Art Director |
| Melanie Clancy |
Ogilvy One |
Copywriter |
| Jey Jeyendran |
|
Photographer |
| Muriel Keusseyan |
Scuderia Dubai |
Manager |
